The story
Born on the field. Validated kilometer after kilometer.
Owlin was born in 2022 in Dijon, from a simple desire: to create clothing really adapted to ultra-distance and bikepacking, after years of observing that nothing on the market really met the requirements of long distance.
Starting in 2023, the products were entered in endurance races. Feedback from the field informs every development: fabrics, cuts, support, breathability. Nothing is theoretical at Owlin; everything is tested, adjusted, and refined.
2025 marked a year of confirmation. In the Race Across France 2500 km, one of the most demanding ultra races in Europe, Jonas Verest took the win and Lucas Becker finished second, both wearing Owlin gear. Six Owlin Ultra bib shorts finished in the top 20. In the 1000 km race, Juliette Coqueret finished second among the women and fifth overall. This isn't a marketing ploy; it's field validation: our clothing delivers when it really counts.
The V2 collection was born from these years of learning. Same values, refined products, same commitment. All in, from the beginning.
EFFICIENT
As you can see, the first objective is to create high-performance clothing that meets the expectations of the most demanding cyclists .
Comfort, fitted fit, breathability and durability are the main axes around which we work to develop our clothing.
Our first collection is online, in stock and has been tested for months.
For future years, we want to co-create our clothes with you , we will always listen to your feedback and your expectations.
Subscribe to the newsletter to receive the co-creation questionnaires.
Production
Why produce in Europe?
There are many reasons for this, firstly we want to guarantee the quality of our clothing and accessories, but that is not everything .
As a new player, we must produce sustainably and ethically .
Producing in France and neighboring countries allows us to ensure good working conditions in our partner factories.
We choose factories that take care of their employees, they will then take care of making your clothes.
Manufacturing locally also allows us to reduce the carbon footprint of products by reducing transport.
The materials are also (carefully) chosen around us, mainly in Italy and Spain.
THE PRICE
Sell at the right price.
We want to do everything we can to give the power to consume better to each cyclist.
So consuming better means consuming sustainably. For us, sustainable clothing is clothing that lasts over time, made close to you, with responsible materials.
We have chosen to move away from the model where those who pay full price compensate for loss-making sales and false promotions all year round, our prices are fair, fixed, only items to be cleared will be on sale.
DESIGNS
Mixed and timeless designs
At Owlin, we believe that everyone should have the freedom to dress however they want, without being influenced by gender stereotypes or social norms.
This is why we offer a range of cycling clothing with mixed designs, but developed to meet the needs and body shapes of each person.
The designs of our permanent collection are renewed every year so as not to make your clothes obsolete, however, our products are constantly improving thanks to your feedback.
We occasionally offer special collections for launches or important events .
INCLUSIVE
Owlin is an inclusive brand , which helps the development of women's cycling, but not only by offering mixed designs.
Our women's range has really been designed to make cycling easier for women. The shorts, for example, all have a menstrual pad , and on the Ultra range, unclipable straps , super practical for nature breaks!
SUSTAINABLE
Our commitment to ecology and sustainability
is reflected in the choice of our materials and our manufacturing locations:
we work with technical and solid materials manufactured near
from our factories in Italy or Spain.
Also, we do our best to favor recycled materials in order to reduce our carbon footprint.
And for a garment to be truly durable, it must be solid , which is why we pay attention to the resistance of our fabrics as well as the meticulousness of the manufacturing.